
Global
Mihai Toma
Co-founder, Partner
Jack Smethurst
Co-founder, Partner
Leon Brown
Partner
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The wilder, the better
Everything just flowed. Their expertise, patience and attention to detail made New Genre fantastic partners and I cannot recommend them highly enough.

We’ve got answers.
Yes. We don’t disappear at launch — whether we are supporting with design tweaks, scaling your solution, or technical upkeep of websites and products, we stay on-hand to keep things running smoothly.
It depends on scope and complexity. Larger brand or product projects will always take longer — but ultimately be worth it — and we’ll always set clear timelines upfront.
Openly and collaboratively. We build feedback into our process so you’re part of shaping the work, not just reviewing it at the end.
We partner with ambitious founders, growing teams, and established brands across any kind of industry — anyone looking to sharpen their vision and bring bold ideas to life.
Yes. We are based in London, UK and work with global clients across Europe, the US, and beyond.
Absolutely. It’s one of our core disciplines—creating brands that feel distinctive, coherent, and built to last.
Yes — we design and build. From React-based websites to full product and app development, we make sure our ideas are as robust as they are beautiful.
We work to be collaborative, hands-on, and transparent. We don’t hide behind jargon, instead we bring you into the process so the end result feels like yours.
Check our Join page for open roles. We’re always excited to hear from new designers and developers who share our curiosity and appetite for craft.