Ello is the world's most advanced AI reading and math teacher for children aged 4–9 — one that listens, understands, and adapts in real time. For the launch of Ello 2.0, we evolved an already-loved brand, built a scalable design system, and created the new ello.com website experience, bringing delight, trust & excitement to parents & children.





New Genre became an extension of our team, the kind of partner who cares about the work as much as we do. They understood our brand deeply and brought delight and craft to every detail. The result is something we're truly proud to show off.
