Tano lets consumer brands partner with creators programmatically, running it like a performance channel. For their seed fundraise, we worked with the team to position a company that is neither software nor agency, helping write its voice, building a brand identity, website, and series of animated assets for the next big thing in creator marketing.
New Genre took our unstructured ideas and turned them into a full design system we can use across the whole brand, landing on something we really love.
Project Outcomes
$5M
Raised in total, following a $4M seed round from Cherry Ventures with participation from Seedcamp and The Players Fund.
